What is Digital Marketing?
Digital marketing, at its most basic level, is advertising distributed via digital channels like search engines, websites, social media, email, and mobile apps. Digital marketing is the process of organizations endorsing goods, services, and brands through the use of these online media channels.
Consumers rely largely on digital tools to conduct product research. According to Think with Google marketing insights, 48 percent of customers start their searches on search engines, while 33 percent go to brand websites and 26 percent go to mobile apps.
Best Books on Digital Marketing
It’s difficult to remain ahead of the competition in digital marketing because it’s always evolving. With new books being released on a weekly basis, it can be difficult to decide which ones are worth your time.
So we’ve done you a favor and compiled a list of our Top 10 digital marketing books, along with a bonus book at the end, so you can make the most of your time.
Shoot The HiPPO: How to be a killer Digital Marketing Manager By Tom Bowden & Tom Jepson
Marketing 4.0: Moving from Traditional to Digital Philip Kotler
Fundamentals of Digital Marketing | By Pearson Puneet bhatia
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies By PR Smith & Ze Zook
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers By Russell Brunson
Brand Storytelling: Put Customers at the Heart of Your Brand Story By Miri Rodriguez
Marketing 5.0: Technology for Humanity By Philip Kotler
BONUS Books
Digital Marketing Analytics: In Theory And In Practice By Kevin Hartman
Digital Branding By Daniel Rowles
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