What is Digital Marketing?
Digital marketing, at its most basic level, is advertising distributed via digital channels like search engines, websites, social media, email, and mobile apps. Digital marketing is the process of organizations endorsing goods, services, and brands through the use of these online media channels.
Consumers rely largely on digital tools to conduct product research. According to Think with Google marketing insights, 48 percent of customers start their searches on search engines, while 33 percent go to brand websites and 26 percent go to mobile apps.
Best Books on Digital Marketing
It’s difficult to remain ahead of the competition in digital marketing because it’s always evolving. With new books being released on a weekly basis, it can be difficult to decide which ones are worth your time.
So we’ve done you a favor and compiled a list of our Top 10 digital marketing books, along with a bonus book at the end, so you can make the most of your time.